SEO · · 1 min read
Getting your site ready for AI search
ChatGPT search, Perplexity, Claude — they read your site differently from Google. Here's what changes, and the boring infrastructure that makes you legible.
By Mediseo
Queries that used to start with "site:" increasingly start with
"according to...". AI search is here. Your site needs to be legible to it.
What's different
Traditional crawlers read pages, follow links, weight authority signals.
LLM-driven crawlers do that, plus they read your structured data and
your llms.txt manifest, and they cite you in answers based on how
well-organised your content is.
Three things to ship this week
llms.txtat the root. Markdown. Lists what your site is, what's on it, where to find it. Five minutes to write, big lift.- JSON-LD on every page: Organization, FAQPage, BreadcrumbList, Article. Validators are free.
- A robots.txt that explicitly welcomes GPTBot, ClaudeBot, PerplexityBot, Google-Extended. If you block them, you don't get cited. Simple as that.
Why it matters
A blog post that gets cited by Claude or ChatGPT in 100 conversations a week is doing more brand work than a tweet that does 10k impressions.
What we're doing on this site
Everything above. View source — the JSON-LD is right there.