07 · Services
You're spending on Google + Meta but you can't tell what's actually working. The platforms keep blaming each other for last-click. Your CFO keeps asking why the spend is going up.
Advertising
Paid media that doesn't leak. Google, Meta, LinkedIn, programmatic — measured in pipeline, not clicks.
Who this is for — For teams spending €10K+/month on paid media who want to measure pipeline, not platform clicks.
Measurement
MMM-grade
Tracking
Server-side · CAPI
Creative
AI variants
Channels
Meta · Google · LI
Optimise
Weekly cycles
What you get
What we actually ship.
- Creative built to test — image, video, copy, generated and refreshed every cycle
- Channel and budget mix that match where your buyers actually are
- Server-side conversion tracking + marketing-mix modelling so you trust the numbers
- Weekly optimisation — winners get fuel, losers get killed, no "let it run another month"
How it works
Paid media that doesn’t leak.
Google, Meta, LinkedIn, programmatic. Measured in pipeline, not impressions.
- 01
01Step
Tracking foundation
Server-side tagging, conversion API, identity graph. So spend doesn’t evaporate into "direct".
0202Step
Channel & budget mix
Where to spend, how much, in what order. Reallocated weekly based on what actually returns.
0303Step
Creative production
Briefs, shoots, edits, copy. On a cadence, not in fits and starts.
0404Step
Optimisation
Weekly cycles, monthly business review, quarterly strategic reset.
Featured outcome
“Mediseo makes AI actually work for the business.”
— Founder, Haukeland MediSpa
Tracking
Server-side · CAPI
Creative
AI variants
Channels
Meta · Google · LI
Optimise
Weekly cycles
How this compares
The cost of the old way — same spend, three returns.
What happens to your paid media budget when you split it three different ways.
Attribution
Status quo
Whatever the platforms claim. Numbers conflict.
Generic agency
Last-click. Hides leaks. CFO frustrated.
With Mediseo
Server-side conversion API + MMM. Numbers your CFO trusts.
Creative cadence
Status quo
5–10 variants/cycle. Burnout fast.
Generic agency
10–15 variants/cycle. Generic.
With Mediseo
20–40 brand-locked variants/cycle, AI-generated.
iOS / cookie-loss readiness
Status quo
Tracking will break. You'll see it in Q4.
Generic agency
Same. They didn't plan for it.
With Mediseo
Built first-party from day one. CAPI live, MMM trained.
Total cost / month
Status quo
€10–15K (1 paid lead + tools).
Generic agency
15–20% of media spend, plus retainers.
With Mediseo
From €2,500 for one-off sprint, €1,500/mo ongoing.
Frequently asked questions
What people ask about advertising.
Marketing-mix modelling — a stats model that tells you how much each channel is REALLY contributing, beyond what platforms claim. It cuts through the "Meta says 80%, Google says 70%" attribution mess. You spend smarter.
Further reading
Twenty minutes, your AI potential mapped — for free.
We look at your business, name the workflows AI can take off your plate, and put a price on each. You leave with a one-page map — no deck, no roadshow.