The Growth Hub
Long-form on AI and growth.
Essays on AI, marketing, and the boring infrastructure that makes both work.
Feb 10, 2027 · 3 min read
Performance budgets for websites — setting limits before you build, not after
Performance problems on websites are almost always cheaper to prevent than to fix. A performance budget defines the limits before development begins and keeps the site fast as it grows.
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Feb 3, 2027 · 3 min read
Local SEO for multi-location businesses — how to rank in every city you serve
Running a business in multiple locations multiplies your local SEO work but also your opportunity. Here's how to build a local presence that compounds across every city or region you operate in.
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Jan 13, 2027 · 3 min read
Google Ads account structure — how to organise campaigns for performance that scales
Poorly structured Google Ads accounts are one of the most common causes of wasted spend. Here's how to build an account structure that performs and is maintainable as it grows.
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Jan 6, 2027 · 4 min read
Prompt engineering for small businesses — how to get consistent, useful output from AI
Most people use AI tools the wrong way and get mediocre results. The difference between useful AI output and generic AI output is usually in how you prompt. Here's a practical guide.
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Dec 16, 2026 · 3 min read
The compound effect of digital systems — why the gap between good and great operators keeps widening
Businesses that build the right digital systems don't just run more efficiently — they compound. Here's why the gap keeps widening and what it takes to be on the right side of it.
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Dec 9, 2026 · 2 min read
SaaS pricing psychology — the decisions that move revenue more than you'd expect
How you present your price affects conversion just as much as the price itself. Here's what the research says and what it means for how you structure and display your pricing page.
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Dec 2, 2026 · 3 min read
Subscription billing for e-commerce — when it works, how to set it up, and what kills it
Subscriptions can transform the economics of an e-commerce business. They can also destroy conversion rates and churn customers if implemented badly. Here's what works.
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Nov 25, 2026 · 3 min read
Shopify apps worth paying for — and the ones to uninstall
The Shopify App Store has over 10,000 apps. Most of them slow your store down and deliver marginal value. Here's an honest evaluation of the apps that actually move metrics.
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Nov 18, 2026 · 3 min read
International SEO for Spain and Norway — hreflang, local signals, and what's different between markets
Expanding to multiple markets introduces SEO complexity that can silently tank your rankings in both. Here's how to handle international SEO correctly for Spanish and Nordic markets.
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Nov 11, 2026 · 3 min read
Backlink strategy in 2026 — what still works and what Google has caught up with
Links are still the strongest off-page ranking signal. But link building has changed significantly in the past two years. Here's what actually works now.
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Nov 4, 2026 · 3 min read
Using AI to build a social media content calendar that actually gets executed
Most social media calendars get built and then abandoned by week three. Here's how to use AI to create a system that produces consistent, on-brand content without burning out the person running it.
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Oct 28, 2026 · 3 min read
B2B content strategy — how to build an audience that buys
Most B2B content gets published, gets no traction, and gets abandoned. The content strategies that build pipeline follow a different logic. Here's what it is.
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