The Growth Hub
Tips and updates on marketing, SEO, web and AI.
Practical writing for people who actually run a business. Short tips, longer pieces, and what we learn along the way.
Jun 18, 2026 · 3 min read
Writing a good content brief — get content that lands the first time
A clear brief saves you rounds of edits. Learn what a good content brief contains, whether you write it yourself or hand the job over to someone else.
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Jun 17, 2026 · 3 min read
Meta Ads vs Google Ads — which one is right for your business?
Most businesses should run one channel before the other. Here's how to decide which to start with, and how to know when it's time to add the second channel.
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Jun 13, 2026 · 3 min read
How to start a business blog — without running dry after three weeks
A business blog needn't be a burden. Learn how to start with topics people actually search for, and keep it going with a realistic rhythm you can sustain.
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Jun 11, 2026 · 4 min read
AI in customer service: what it can automate — and what still needs a human
AI in customer service explained honestly: what a chatbot or agent can handle, where it should stop, and how to avoid annoying customers. With pricing.
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Jun 10, 2026 · 5 min read
What does AI cost for a small business? Honest numbers for 2026
What does AI cost for a small business? An honest breakdown — tool subscriptions, custom implementation, the hidden costs, and when you shouldn't buy AI at all.
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Jun 10, 2026 · 5 min read
Voice AI for business: what an AI phone agent can actually do in 2026
An honest guide to voice AI for business: what an AI phone agent can handle in 2026, where it still fails, and what it actually costs you in Norwegian kroner.
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Jun 10, 2026 · 4 min read
Visible in Perplexity, Gemini and Copilot — how each engine picks sources
Perplexity, Gemini and Copilot pick sources very differently — own index, Google grounding or Bing. How each engine cites, with a checklist per surface.
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Jun 10, 2026 · 3 min read
Technical SEO in 2026 — the checklist that actually matters
Technical SEO has become simpler in some ways and more complex in others. Here's what to focus on in 2026, and the busywork you can safely skip for now.
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Jun 10, 2026 · 4 min read
The SEO checklist for 2026 — technical, content, local and AI search
The complete SEO checklist for 2026: technical foundation, content, local visibility, AI search and measurement, with honest timelines all the way through.
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Jun 10, 2026 · 5 min read
What does marketing cost for a small business in 2026? An honest budget guide
What marketing costs for a small business in 2026 — an honest breakdown of ad spend vs. agency fees, DIY vs. agency trade-offs, and when each makes sense.
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Jun 10, 2026 · 4 min read
LLM SEO — how language models choose the sources they cite
LLM SEO explained: the crawl-to-citation chain, llms.txt, structured data, mentions and trust signals, and how language models pick the sources they cite.
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Jun 10, 2026 · 6 min read
Google Business Profile in 2026 — the complete setup and maintenance guide
A practical guide to Google Business Profile in 2026 — verification, categories, photos, posts, reviews, Q&A and the mistakes that quietly cost you visibility.
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