Haukeland MediSpa · Healthcare
Haukeland MediSpa — 2,573% leadflow growth in a year
Replaced a paper-based intake with an AI-led booking funnel for a Bergen-based medispa. Twelve months later, leadflow had grown 2,573% and the front desk had its evenings back.
Outcome
Replaced a paper-based intake with an AI-led booking funnel for a Bergen-based medispa. Twelve months later, leadflow had grown 2,573% and the front desk had its evenings back.
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The challenge
Haukeland's front desk was the bottleneck. Every booking required three calls, two emails, and a paper intake form. Lifetime value was strong, but acquisition was inconsistent — and growth meant hiring more receptionists, which the clinic didn't want.
What we did
- Designed an AI intake assistant (Claude-backed) that handles the first 80% of the booking flow — preferences, contraindications, scheduling — entirely in chat.
- Built a Norwegian-language SEO programme around the procedures with the best margin and fewest competitors.
- Launched a Meta + Google Search creative system tuned to local intent ("medispa Bergen", "behandling").
- Wired the whole thing to a clean HubSpot pipeline with automated reminders.
The outcome
- 2,573% growth in monthly qualified leads, year over year.
- Front-desk hours saved equivalent to 1.6 FTE.
- 31% of bookings now come from organic search, up from < 4%.
- New procedure launches now hit 70% capacity in the first 14 days.
"We thought we were buying marketing. We bought an operations upgrade." — Founder, Haukeland MediSpa