Thomas Moore Tavern: a new menu page, an events page and 99 thin posts cleared out

The challenge

Thomas Moore Tavern sits on Cornmarket in Wexford and has welcomed guests since the 1700s. The website we built in 2025 had got messy over time. The menu lived in a PDF and in old buttons, and the contact page showed "X X X" as the phone number. The local business data that search engines read was placeholder: no address, and opening hours of 9 to 5. The blog archive held 99 short posts, about 680 characters each on average, with no image and no description. Fourteen of them used the word "SEO" in the visible text.

What we did

The work was done in August 2026.

• Rebuilt the July menu as a normal page: six groups, 31 dishes and an allergen guide. The PDF is kept.
• Removed the old menu buttons and three attachment pages that search engines could index. They now return 404.
• Built a new events page from the client's five posters and added it to the main menu.
• Restyled the header, with a maximum width and frosted glass.
• Filled in the local business data in Rank Math: the address and the correct opening hours.
• Wrote its own title and description for all eight pages. They had none.
• Fixed the "X X X" phone number, the "Venu" typo and a placeholder link in the navigation.
• Set the 99 thin blog posts to draft (not deleted) and published six new ones in their place.
• Repaired the blog template and empty post lists, and regenerated the sitemap and llms.txt.

The result

This was a clean-up, not a growth project, and we have no traffic or booking figures to show yet. What can be measured today:

• The post sitemap is down to 7 URLs, from about 100.
• llms.txt went from 17 KB to 3.2 KB.
• Every page we checked has its own title and description.
• The 31 dishes are text on the menu page and not only in a PDF.

If Search Console or booking-system figures come in, we will add them here.