Skippern Yachts: from 0 to 5,000 visits a month in two months

Challenge

Skippern Yachts is a brokerage for boats and yachts, selling in several European countries. The website has more than 120 boats and nine brokers, and the boats are added by the brokerage and the brokers themselves.

The broker profiles worked unevenly. On profiles that the owner had not entered himself, the site did not show the broker's own boats. A buyer who opened a broker found no listings.

Strategy

Broker profiles. We found that the site uses the author of the profile to decide who owns the listings, and fixed it on all ten profiles.

Editing. We connected the website to our editing tools, so changes to the pages can be made directly.

Check. Afterwards we went through all the boat pages and counted which broker each boat is linked to. The seven brokers with boats now show their own listings. The other two have no boats linked to them, so they show no list.

Result

Visits went from 0 to 5,000 a month in two months. The figure is visits per month, measured by us.

The collaboration is ongoing, and this case shows what we have done so far.