Spain Property Agents: from 0 to 3,000 visits a month in two months

Challenge

spainpropertyagents.com is a service where buyers and sellers of property in Spain send one request and get offers from agencies that cover their area. It is not a listings portal. The website got in the way of that:

• The menu showed placeholder text from the site builder, and one link pointed to a page that did not exist.
• Nine of twelve footer links went nowhere.
• Both forms stored the requests but notified nobody. A request could sit unread.

Strategy

We rebuilt the front page and the main pages, using the colours and type the site already had.

Front page. At the top, a request goes out to agencies and three offers come back, marked as an example. The visitor sees what happens after a request is sent.

Pages. Buy, Sell, Advice and Get a quote are rebuilt. The Norwegian version is a full parallel to the English one.

Forms. Both forms now email us when someone fills them in.

New developments. Five developments on the Costa del Sol have their own pages, with facts from the developers' own brochures. Prices are not on the pages, because the agencies give them on request.

Result

Visits went from 0 to 3,000 a month in two months. The figure is visits per month, measured by us.

When the new site went live, all six pages returned 200 and no link led nowhere.

Spain Property Agents is our own service, so there is no client quote here. The numbers are what we have.